AREAS THAT PRODUCE RICHES

In our last post we talked about topics and niches that you can write about. Now, we will talk about areas that you can focus on that are guaranteed to yield large dividends for you.

How does your business serve others? How do you (or your product/service) contribute to the improvement of lives?
You have to look past the obvious.
For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it.
Historically (and most likely forever) people want:
· Security
· Sex
· Power
· Immortality
· Wealth
· Happiness
· Safety
· Health
· Recognition
· Love

How do you or your product/service deliver any of those essential needs?

As you begin to brainstorm ideas for your product, keep these customer desires in mind.
How To Brainstorm And Narrow Down Your Information Product Ideas To Find The “Quickest To Market” Concept
Below is an example of the brainstorming spreadsheet you’ll find on the following pages.
STEP 1: Brainstorm as many ideas as possible.
Write down EVERYTHING that comes to mind. There are no bad ideas at this point. Just do a complete brain dump onto the spreadsheet in the “Idea” column.
You should get at least 20 – 50 ideas during this process. If you get stuck, go back and look through the list of customer desires to get some ideas.
Once you have 20 – 50 ideas (or you feel like you’re finished – if you can come up with 100 ideas go for it!), then move on to step 2.
STEP 2: How Difficult?
In the “How difficult?” column place an H, M or E in the column for each idea. This indicates how difficult it would be – based on your experience and skills – to turn this idea into a product.
NOTE: DO NOT ask anyone else to answer this for you – especially by making a post in a marketing forum. Only YOU can answer these questions.
H = Hard, M = Medium, E = Easy
Once you’ve placed an H, M or E next to each idea… move onto Step 3.
STEP 3: Who Will Do It?
Next to each idea place an O or M in the “Who will do it?” column. This will reference who would be responsible to actually do the work for this idea.
If you have the skills to do the work (and want to do the work) then put an “M” for ME.
If you don’t have the skills or would prefer to pay someone to do the work then put an “O” for OTHERS.
Once you’ve finished this for every idea on your list, move on to the next step.
STEP 4: Level Of Knowledge?
In this step, place an E, L or N next to each idea based on your personal level of knowledge about the subject of the idea.
If your idea is in an area that you are an expert… place an E.
If your idea is in an area where you have some knowledge but you’re not an expert… place an L.
If you think the idea is a money-maker but you have no personal knowledge of the subject… place an N.
After completing that for each idea, let’s move on to the final step.
STEP 5: Prioritize
Ok, now let’s prioritize your ideas.
Don’t get worried… this is going to be SO easy.
You see, most fail at this point because they try to prioritize their ideas based on their own personal “feelings”. Essentially, they pick the ideas they like or want to do.
Our process is going to make this SO simple for you.
#1 Priorites would be: E (Easy), M (Me), E (Expert)
Why? Because this means it’s an Easy idea, you’ll be doing the work so it’s under your control and you’re an expert in the subject. It can’t get any better than that.
The Last Priority would be: H (Hard), O (Others), N (No Knowledge)
Why? Because the idea is Hard to create, Others would have to be involved (which would mean extra money, additional time and limited control) and you have No knowledge of the subject matter.
The rest of the categories would be ranked somewhere in the middle.
You can even give a Number to each letter so the calculation of your priorities would be simple math.
Easy = 1, Medium = 2, Hard = 3
Me = 1, Others = 2
Expert = 1, Limited = 2, None = 3
Place those numbers next to each letter in the appropriate columns and then just add up the totals.
Your totals would rank everywhere from 3 (lowest) to 8 (highest).
You’re going to take the top 10 ideas and move on to the next section. Depending on how many ideas you have rank as a 3, 4, etc. you may have all 3’s moving on or 3’s and some 4’s, etc.
If you have more than 1 idea in the 6 category moving on to the next section then you may want to consider brainstorming some additional ideas.

Till our next post.
Cheers!