WAYS TO PACKAGE YOUR INFORMATION PART 2

In our last post, we talked about ways to package information. we said that there were 30 ways, but I listed 15. Now, we will talk of the last 15 ways:

1.   Membership Site

Include your text, audio and video content in a secure website where your clients pay you each month for access to the material.

The great opportunity here is it is residual income that continues each month.

2.   Radio Show

With the power of the internet anyone can have their own radio show.  You can record the content and have it played at various times or you can do a live show.  Same content as a podcast.

3.   TV Show

Internet TV (IPTV) is coming very quickly.  Just like internet radio – within 1-2 years anyone can build their own TV show on the internet.

4.   Syndicated Column

As an expert in your field, you may be asked to submit your articles to a newspaper.  Or you can post your articles on your own website and others can syndicate the content via RSS feeds.

5.   Articles

Crop your book content into smaller sections – and you’ve got a ton of articles you can use online or offline.

6.   Mini Books or Reports

You guessed it… if you have a book with 5 chapters, you could make it into 5 “special reports”.

7.   CD/DVD Training

Use your audio CDs and/or video DVDs to create a monthly training subscription service.  Think like “Video Professor”.  You’ve already got the content created – get clients to pay you monthly for it.

8.   Magazine

A magazine is nothing but a large Newsletter.  The great thing about a magazine… you can get advertisers to pay you money each month to be listed in your magazine.

9.   Software

Convert your content into an executable file.

You don’t have to be a software developer.  I used HTML and Flash to package text, audio and video into an EXE.  Once an EXE I called it software and it could be promoted with a higher perceived value.

10.                Keynote Speaking

Summarize your content into PowerPoint slides to speak from when asked to be an expert presenter.

11.                Resell Rights

Provide others the ability to resell your product(s) and keep 100% of the profits.

Pro:  Higher perceived value

Con: You lose control of your product

If you want income – this is a great way to do it.  If you have a product you don’t want to lose control of – do not do this.

12.                Private Label Rights

Provide others the ability to modify your content, brand it with their own name and resell it as their own.

Pro: Higher perceived value

Con: It will no longer be your product after it’s rebranded

13.                Licensing

Make an arrangement with a company to purchase a large quantity of your product.

For example: A company may license your content for all their employees.

14.                Foreign Rights

Convert your content into other languages.

15.                Consulting

A culmination of all your research and content presented as required by the person and/or company that hires you.

The key point when it comes to packaging is that you package your product to meet your need.

If you need a viral product – then use a viral package like podcast, special report, etc.

If you need an entry-level product - then go with an e-book, book or audio book.

If you need a high dollar product – then package products together like books, CDs, Workbooks, DVDs, etc. 

NOTE: The most important part of this information is that you notice it ALL comes from the content we put together based on our idea’s outline.

There is NO difference between the content in an e-book, audio and video but depending on the way you package it you could receive a much higher profit because you’ve provided a much higher value to the client.

Make sense?

If you can create an e-book then you can create ANY of the products/services shown above.  They are just various ways to package the exact same content.

Till our next post,

Cheers!