Hello friend,
We have been looking at how to make money selling information. In our previous posts, we looked at how to get topics to write on and how to create an outline. Today, we will go a step further and discuss how to package your information
We have been looking at how to make money selling information. In our previous posts, we looked at how to get topics to write on and how to create an outline. Today, we will go a step further and discuss how to package your information
Remember, stop thinking of a “product”… think in terms of “content”. Think about the outline you built and the content you’ve collected.
That content IS your product(s). The way you package and present it is just window dressing.
Here are the 30 most effective and profitable information product types which you can use as a guide to package your own products:
1. E-Books
Content converted to a PDF file. You’ll see a free way to convert content to a PDF later in this action guide.
Content converted to a PDF file. You’ll see a free way to convert content to a PDF later in this action guide.
2. Books
Content converted to a PDF file and then sent to a printer.
If you want to self-publish your book, you’ll see a great Print-On-Demand (POD) website later in this action guide. You can print just one book or 25,000. It’s a great way to get started with a physical book.
Content converted to a PDF file and then sent to a printer.
If you want to self-publish your book, you’ll see a great Print-On-Demand (POD) website later in this action guide. You can print just one book or 25,000. It’s a great way to get started with a physical book.
3. Newsletters
Content ‘sections’ (articles) that are either used in an offline newsletter or an online ezine. A book of content could give you enough content for a year’s worth of newsletters.
Content ‘sections’ (articles) that are either used in an offline newsletter or an online ezine. A book of content could give you enough content for a year’s worth of newsletters.
4. Blogs
Content ‘snippets’ used in an online blogging program. Snippets would be like taking the title and first paragraph or two from an article.
The debate is still out on this but there are some who say you should use the entire article of content for a blog and others who say you should just use a quick snippet of info to capture the reader’s attention.
Content ‘snippets’ used in an online blogging program. Snippets would be like taking the title and first paragraph or two from an article.
The debate is still out on this but there are some who say you should use the entire article of content for a blog and others who say you should just use a quick snippet of info to capture the reader’s attention.
5. Audio Books
Record yourself (or someone else) reading your book content. Yes, just read it and record it. Voila – you’ve got an audio book.
Later in this action guide I’ll show you how to do this with a free software product.
Record yourself (or someone else) reading your book content. Yes, just read it and record it. Voila – you’ve got an audio book.
Later in this action guide I’ll show you how to do this with a free software product.
6. Podcast
Record yourself talking about your subject matter.
You can read part of your book. Like reading sections or chapters of the content.
You can just talk about it. You’ve done the research. You’re now an expert. Just talk about what you know.
You can use the free software product given later to record your podcast.
Record yourself talking about your subject matter.
You can read part of your book. Like reading sections or chapters of the content.
You can just talk about it. You’ve done the research. You’re now an expert. Just talk about what you know.
You can use the free software product given later to record your podcast.
7. Audio Program
Multiple audio CDs in one program.
Whenever you gather content for an idea you’ll always have more content than you can fit into a book or e-book. A one CD ‘audio book’ could become an full blown ‘audio program’ by breaking it into separate CDs for each chapter and adding additional content.
Multiple audio CDs in one program.
Whenever you gather content for an idea you’ll always have more content than you can fit into a book or e-book. A one CD ‘audio book’ could become an full blown ‘audio program’ by breaking it into separate CDs for each chapter and adding additional content.
8. Vlogcast
This is just like a blog or a podcast except it’s recording the content as a video instead of text or audio.
Although you will have to invest in a camera (either digital video camera or webcam) the software to edit and package the video is completely free – I’ll tell you about it later.
This is just like a blog or a podcast except it’s recording the content as a video instead of text or audio.
Although you will have to invest in a camera (either digital video camera or webcam) the software to edit and package the video is completely free – I’ll tell you about it later.
9. Video Program
Just like the Audio Program except the content is recorded as a video. For example, you could read the book into the camera or you could be recorded teaching the material to a group. Break the content up into sections and place each section on a separate DVD.
Just like the Audio Program except the content is recorded as a video. For example, you could read the book into the camera or you could be recorded teaching the material to a group. Break the content up into sections and place each section on a separate DVD.
10. Workbooks
Examine your content and create a book or report specifically designed to ‘teach’ the material. Present the information in a summarized format and have questions for each book chapter/section.
Examine your content and create a book or report specifically designed to ‘teach’ the material. Present the information in a summarized format and have questions for each book chapter/section.
11. Multi-Media Kits
Put your book, audio book and/or DVD or you reading your book together.
Put your book, audio book and/or DVD or you reading your book together.
12. Coaching Program
Present your content via the phone or email depending on how you’ve structured your coaching program.
Present your content via the phone or email depending on how you’ve structured your coaching program.
13. Teleseminars
Present your content via the telephone – normally in an interview type format. However, I have listened to a few teleseminars that was just the expert speaking the entire time.
Present your content via the telephone – normally in an interview type format. However, I have listened to a few teleseminars that was just the expert speaking the entire time.
14. Teleworkshops
Present your content via telephone in a “workbook” type scenario. Make it a smaller group with an interactive layout.
Present your content via telephone in a “workbook” type scenario. Make it a smaller group with an interactive layout.
15. Home Study Course
Combine books, audio programs, video programs, workbooks, etc. into one product.
Anyone who can create enough content for an e-book has enough content to convert their content into a Home Study Course and have a high-end product to promote.
Combine books, audio programs, video programs, workbooks, etc. into one product.
Anyone who can create enough content for an e-book has enough content to convert their content into a Home Study Course and have a high-end product to promote.
To be continued..........
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